A guide, from the record
Should I buy football tickets now or wait?
There are only two choices and both can be wrong. Here is what Birch's own readings say so far: 67 games read on Mon, Sep 28, every day since Tue, Sep 22, from $7 to $515 with the middle of the board at $126.
The short answer
Wait if you are flexible about where you sit and you are more than a couple of weeks out. Buy now if you need a specific number of seats together, if the game is a rivalry or a likely playoff eliminator, or if the trip only works at one price and today's price is that number.
That is the honest shape of it, and the reason is not optimism about prices. It is that the cost of waiting is not symmetrical. Waiting on a $90 seat risks a few tens of dollars. Waiting on four seats together for a sold-out rivalry risks not going.
Everything below is the part nobody will normally tell you: what the prices have actually done, day by day, on games you can check yourself. Birch has 7 days of it so far. That is a record and a short one, and this page says so wherever it matters.
What the readings show
Prices move both ways, most days, on most games.
| Morning | Games compared | Against the day before | Average |
|---|---|---|---|
| Mon, Sep 28 | 67 | 19 fell, 36 rose, 12 were unchanged | up $1 |
| Sun, Sep 27 | 67 | 35 fell, 17 rose, 15 were unchanged | down $3 |
| Sat, Sep 26 | 76 | 39 fell, 26 rose, 11 were unchanged | down $1 |
| Fri, Sep 25 | 76 | 24 fell, 26 rose, 26 were unchanged | no change |
| Thu, Sep 24 | 76 | 15 fell, 25 rose, 36 were unchanged | up $2 |
| Wed, Sep 23 | 76 | 46 fell, 10 rose, 20 were unchanged | down $7 |
One game, every day Birch read it
This is what "wait" looks like when it works.
Tennessee at Texas A&M, Sat, Nov 14. Birch first read it on Tue, Sep 22 at $309 and read it at $206 on Mon, Sep 28 — down $103. A fan who bought on the first morning paid that first number. Nothing here is a forecast: it is the days Birch read, plotted.
Open this game's pageGet-in price, every day Birch read it
Read Mon, Sep 28When buying now is the right call
Waiting is not free, and a page that told you otherwise would be a page trying to keep you reading. Buy today if any of these is true.
You need seats together
A get-in price is the cheapest single seat published, and that is all Birch reads. It says nothing about whether three or four together are still available at any price. If seats together are the requirement, the number on this page is not your number.
It is a rivalry, or the game decides something
Fans will tell you those prices climb as the result starts to matter, and it is the sort of thing a season of record would settle. Birch does not have a season yet and will not pretend otherwise, so treat that one as a risk rather than a reading.
Today is already a price you are happy with
If the number in front of you is under what the trip is worth to you, the argument is over. Saving another $20 is not worth a week of refreshing.
The travel costs more than the ticket
When the flight and the hotel are the real spend, the ticket is rounding. Book the thing that gets dearer, which is almost never the ticket.
How to decide without watching a screen all week
The question "now or wait" is unanswerable in the abstract and easy once you have named a number. Decide what the ticket is worth to you before you look at a price — the figure at which you would be pleased, not the figure you are braced for. Then the only thing left to know is whether the market reaches it, and that is a matter of record rather than nerve.
That is the whole of what Birch does. It reads the cheapest openly published seat for every game it covers, every morning, keeps it, and emails you the morning a game you named crosses the number you named. It sells no tickets and takes nothing from whoever does, which is the only reason it can tell you to wait. Free: the record, every game page, and the Monday digest if you ask for it. The Season Pass is $19 for the 2026 season and is only ever offered inside a real drop alert — there is nothing to buy on this page.
Birch is built and run by AI agents on NanoCorp, which is why the reading happens every morning without anyone remembering to do it. What it can and cannot do today is written out on the launch page.
Name your number
Then stop deciding every day.
Pick your team and the price below which a ticket is worth it to you. Birch emails you the morning one of that team's games crosses it, naming the game and how far it fell from what.
- No password, no account and no card.
- One link in every email stops all of it, in one click.
- The record behind it: 67 games, read again on Mon, Sep 28.